Using Your Stats to growth behalf

You don't need to be an athlete or even an avid sports fan to understand the value of statistics and the role they play in improving performance and results. Baseball is probably the most notorious for the number of statistics it tracks - roughly to the point of being ridiculous - "this batter is 0 for 18 when he comes to the plate after a guy named Mike against a pitcher born in a month with a "B" in it."

While all this tracking and measuring can appear extreme at times, it is in effect very essential for managing outcomes.

Baseball

When you're studying a skill, your actions are very deliberate. You have to think about everything you are doing, every move you are making. Over time, your movements become habits, meaning you don't have to think about them any more. They become automated or subconscious. This can be both good and bad.

Tracking allows you to see patterns and adjust them so you can get predictable results. This is important stuff to know regardless of either the results are going in effect well or not so well. Here's why:

If you like the results that you're getting, wouldn't it be beneficial to know what you are doing right so you can keep on doing it? Conversely, if you don't like the results you're getting, how can you know what to change if you don't have historical data? You'll have no choice but to make random changes with crossed fingers and hope for the best.

Before you can use stats to get best results, you need to be clear about what results you want.

Let's use Sal as an example. Sal works with clients in her business. She works with them in groups and one-on-one. Sal wants to increase the number of one-on-one clients she currently has.

She could take a shotgun coming and spray marketing, advertising and public relations dollars all over the place. This might get her a client or two, but she'll have issue identifying just what worked to get them and that will make it in effect difficult for her to repeat the results without plainly reloading the shotgun!

Instead, Sal decides to take more of a rifle coming and starts by evaluating where she is so she can plot a procedure for where she wants to wind up by using a process like this:

Q. How many one-on-one clients do I have now?

A. Ten, and I'd like to have 15.

Q. What is the actual dollar number that I earn from them each month?

A. 00, so five more clients will bring me to 00 (by the way, it looks like Sal is Way undercharging for her services, but we'll address that an additional one time).

Q. When I meet with prospects, how often do they become clients?

A. 50% of the time.

So now it becomes a math problem. If Sal boards a train heading West - er, uh, I mean - if Sal wants five more clients and she can change a hope into a client 50% of the time, then she needs to meet with ten prospects to accomplish her goal!

And that, my friends, is just one example of how knowing your stats can help you grow your business. Did you consideration that there were no industrialized physics used for this kind of analysis. All that was needed were base sense, easy math and some basic tracking of company activity. All this and an excel spreadsheet can get you where you want to be!

One last point: Tiger Woods still has a coach. There can be mountainous value in the perspective you get from man on the outside. Sometimes a itsybitsy adjustment can make a big disagreement in your game and you may be too close to the action to see what needs to be changed. Just like Tiger, one of the best things you can do to heighten your swing is get help from an devotee while you keep swinging!

Using Your Stats to growth behalf

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